My article, titled "An attention economy trap? An empirical investigation into four news companies' Facebook traffic and social media revenue" was published in the Journal of Media Business Studies in October. The article, which is available here, argues that news companies revenue from Facebook traffic and social shares is underwhelming, and suggests that the news companies should reconsider … Continue reading News companies revenue from Facebook underwhelming
News companies Facebook news distribution a mistake
News companies are making a mistake by continuing distribute their content on Facebook. My new report: Google, Facebook and New Zealand news media: The problem of platform dependency found that a quarter of New Zealand news companies website traffic came from Facebook, and 53% from Google and social media platforms. The report finds that news companies have trapped … Continue reading News companies Facebook news distribution a mistake
Why are news companies on Facebook?
On June 22, I presented an empirical paper at the IAMCR conference in Eugene, Oregon (US). The paper is about news companies Facebook dependency, and it is available here. The study is based on examination of news companies social shares, social media traffic sources and revenue. Some of the key findings include: Facebook offers very … Continue reading Why are news companies on Facebook?
Newspapers traffic bounces back
Some newspapers traffic has bounced back since Facebook changed its algorithm in January. That change meant that Facebook users news feeds favored content from their friends and family rather than from news organisations. From January to March 2018, The Washington Post's traffic increased slightly, and The Guardian's traffic increased 3.5%. My latest blog post for … Continue reading Newspapers traffic bounces back
Are publishers handing more power to Google?
I wrote in The Conversation about Google's new subscription tool which supposedly helps news publishers to sell digital subscriptions. It is impossible to say yet, if it works. Couple of thoughts from my article: "It’s surprising that news publishers seem to hand more power to Google because now more than ever there’s an urgency to have … Continue reading Are publishers handing more power to Google?
A good week for a researcher
Some weeks in the world of research are better than others, and this has most definitely been a good week. My paper investigating news companies dependency on Facebook has been accepted to a conference organised by the International Association for Media and Communication Research (IAMCR). The conference takes place in Eugene, Oregon, in the United … Continue reading A good week for a researcher
What drives media alliances?
What drives the convergence between media organisations in this digital age? What kind of convergence are we seeing beyond the ownership convergence? My academic paper, to be shortly published in the peer reviewed academic journal MEDIANZ, investigates different kind of convergences in New Zealand media. The paper argues that media corporations form tactical alliances and … Continue reading What drives media alliances?
