Why are news companies on Facebook?

On June 22, I presented an empirical paper at the IAMCR conference in Eugene, Oregon (US). The paper is about news companies Facebook dependency, and it is available here.

UO_quad82dd

The study is based on examination of news companies social shares, social media traffic sources and revenue.

Some of the key findings include:

  • Facebook offers very little revenue to news companies
  • Approximately 0.16% total revenue came from social shares and social media traffic (not including advertising income)
  • A quarter of their traffic came from social media
  • Search engines and direct visits drive more traffic to news sites