News companies are making a mistake by continuing distribute their content on Facebook. My new report: Google, Facebook and New Zealand news media: The problem of platform dependency found that a quarter of New Zealand news companies website traffic came from Facebook, and 53% from Google and social media platforms. The report finds that news companies have trapped … Continue reading News companies Facebook news distribution a mistake
On June 22, I presented an empirical paper at the IAMCR conference in Eugene, Oregon (US). The paper is about news companies Facebook dependency, and it is available here. The study is based on examination of news companies social shares, social media traffic sources and revenue. Some of the key findings include: Facebook offers very … Continue reading Why are news companies on Facebook?
Some newspapers traffic has bounced back since Facebook changed its algorithm in January. That change meant that Facebook users news feeds favored content from their friends and family rather than from news organisations. From January to March 2018, The Washington Post's traffic increased slightly, and The Guardian's traffic increased 3.5%. My latest blog post for … Continue reading Newspapers traffic bounces back