Benefits from platform subscriptions unproven

Do newspapers benefit from digital subscription services offered by Facebook, Google, Amazon and Apple? Do they make any money from them? There is not enough empirical evidence to draw conclusions, but the statements from the news companies offer a mixed picture and benefits are contested and unproven. The paper about platform digital subscriptions was presented … Continue reading Benefits from platform subscriptions unproven

News companies Facebook news distribution a mistake

News companies are making a mistake by continuing distribute their content on Facebook. My new report: Google, Facebook and New Zealand news media: The problem of platform dependency found that a quarter of New Zealand news companies website traffic came from Facebook, and 53% from Google and social media platforms. The report finds that news companies have trapped … Continue reading News companies Facebook news distribution a mistake

Newspapers traffic bounces back

Some newspapers traffic has bounced back since Facebook changed its algorithm in January. That change meant that Facebook users news feeds favored content from their friends and family rather than from news organisations. From January to March 2018, The Washington Post's traffic increased slightly, and The Guardian's traffic increased 3.5%. My latest blog post for … Continue reading Newspapers traffic bounces back