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Merja Myllylahti

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Tag: social media traffic

September 27, 2018November 5, 2018 M.H.M. Research news

News companies revenue from Facebook underwhelming

My article, titled "An attention economy trap? An empirical investigation into four news companies' Facebook traffic and social media revenue" was published in the Journal of Media Business Studies in October. The article, which is available here, argues that news companies revenue from Facebook traffic and social shares is underwhelming, and suggests that the news companies should reconsider … Continue reading News companies revenue from Facebook underwhelming

June 24, 2018August 31, 2018 M.H.M. Conferences, Platforms

Why are news companies on Facebook?

On June 22, I presented an empirical paper at the IAMCR conference in Eugene, Oregon (US). The paper is about news companies Facebook dependency, and it is available here. The study is based on examination of news companies social shares, social media traffic sources and revenue. Some of the key findings include: Facebook offers very … Continue reading Why are news companies on Facebook?

Dr Merja Myllylahti

Co-Director at Journalism, Media and Democracy research center

In February 2019, I became co-director of AUT research center for Journalism, Media and Democracy (JMAD). Since 2011, I have compiled the annual New Zealand media ownership reports for the center.

An attention economy trap?

My article “An attention economy trap? An empirical investigation into four news companies Facebook traffic and revenue” was published in the Journal of Media Business Studies in October 2018.  You can read it here.

Media and Communication

I have joined the editorial board of an open access academic journal Media and Communication. The articles published can be read here.

 

Awards and Fellowships

In 2017, awarded a Post-Doctoral Fellowship at Auckland University of Technology (AUT). In 2016, awarded the ‘best New Zealand research paper’ at the World Journalism Education Congress in Auckland, New Zealand.

My INMA blogs

I am a regular blogger for the International News Media Association (INMA), and the blogs are available here. 

Book reviewer

“Merja Myllylahti considers the issues surrounding the use of metrics, powerfully linking their use in news organizations to the economics of news and the ethical implications of their use.”

Reviewer about my chapter “We need to talk about metrics”, published in the Cambridge Scholars book Themes and Debates in Critical Journalism, edited by Dr Verica Rupar.

Time for a ‘digital’ reality check on Fairfax and The New York Times

Fact checking digital transformation of The New York Times and Fairfax in The Conversation.

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