My article, titled “An attention economy trap? An empirical investigation into four news companies’ Facebook traffic and social media revenue” was published in the Journal of Media Business Studies in October. The article, which is available here, argues that news companies revenue from Facebook traffic and social shares is underwhelming, and suggests that the news companies should reconsiderContinue reading “News companies revenue from Facebook underwhelming”
Tag Archives: social media traffic
Why are news companies on Facebook?
On June 22, I presented an empirical paper at the IAMCR conference in Eugene, Oregon (US). The paper is about news companies Facebook dependency, and it is available here. The study is based on examination of news companies social shares, social media traffic sources and revenue. Some of the key findings include: Facebook offers veryContinue reading “Why are news companies on Facebook?”
Dr Merja Myllylahti 