A new report for INMA

My new report How News Media Wins in Attention Economy was published by International News Media Association (INMA) in April, 2019.


It covers issues such as

  • Platform dependency.
  • Platform attention revenue.
  • The value of attention.
  • Costs of acquiring and retaining attention.

INMA CEO Earl J. Wilkinson says about the report:

“The report raises as many questions as it answers, yet they are questions that media leaders and platform leaders are asking of themselves and each other. Cutting through all potential metrics of success, Dr. Myllylahti asks the blunt question: ‘What revenue is left after all the costs associated with harvesting and monetizing attention?’ This report advances that question and conversation in a thoughtful way — with hints of a road map for the future.”