Google and Facebook news payments go to the strongest players

Who are the winners in the contemporary news industry? Where do the Google and Facebook payments for the news go and how they shape the news industry? In a new article for Digital Journalism, I argue that during the 2010-2020 news media industry became dominated by a handful of large news publishers, and the reader revenue market is mainly controlled by American, Australian, British, and Japanese news corporations. Additionally, I argue that Google’s and Facebook’s news payments are mainly targeted at large news publishers, and their money goes to the same large news companies. This strengthens further those news companies which are already the strongest. I also note that platforms payments for news companies are temporary in their nature and therefore the outcomes from the dalliance between news organisations and platforms is unpredictable.

More here.https://www.tandfonline.com/doi/abs/10.1080/21670811.2021.1965487?journalCode=rdij20