We need to talk about metrics

Do metrics really belong to newsroom?0548880_themes-and-critical-debates-in-contemporary-journalism_300 Or do  they rather belong to boardroom? I debate this in my book chapter “We need to talk about metrics”, published in Themes and Critical Debates in Contemporary Journalism which is edited by Dr Verica Rupar.

From the book introduction:

“The increasingly complex “post-industrial news ecosystem” has interlinked news corporations and social media companies more strongly than ever, and they share the same interest in their most valuable property–the audience, explains Merja Myllylahti (Chapter 6). She argues that the intensified focus on metrics poses a fundamental question for journalism: Are journalists producing public goods and public service or just other sellable commodities?”

The book is published by Cambridge Scholar Publishing.

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